Global Marketing Lead

| Somerville

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

Formlabs is growing globally, and we’re looking for a marketing leader to take our company to the next level. Marketing at Formlabs crosses all disciplines – content, analytics, product, sales, and more. We’re looking for a business leader that can craft compelling stories, harness data to refine our go-to-market strategy, coach and grow a powerful team, and help our customers realize the full potential of our product. This is a role that requires both the left and right sides of your brain!

If this sounds like you, join us as our Global Marketing Lead and help us transform the 3D printing industry.

The Job:

  • Refine, influence, and drive Formlabs’ go-to-market strategy
  • Shape the voice of Formlabs, grow our customer base, and create consumer awareness of our brand
  • Lead and coach a team responsible for telling the Formlabs story
  • Ensure high-quality product marketing campaigns across all our platforms

You:

  • Proven and visible marketing veteran who will roll up your sleeves to get the job done
  • 5+ years experience in product marketing at a B2B hardware or software company
  • Analytical quantitative marketer who can dive into the meanest report and x-ray our funnel in a blink
  • Powerful brand marketer who is sensitive to a quickly changing market that is going through rapid adoption of a powerful technology (which means a ton of market noise)
  • Clear communicator who can influence multiple stakeholders across geographies
  • Decisive and action-oriented - able to motivate, inspire, and lead cross-functional teams
  • Strong attention to detail, excellent organizational skills and clear ability to manage multiple projects and responsibilities

Leadership Opportunities:

  • Provide strong marketing leadership
  • Give mentorship, direction, and coaching to a high-caliber interdisciplinary team
  • Establish and maintain relationships with industry influencers and key strategic partners


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

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Location

35 Medford St. Suite 201, Somerville, MA 02143
35 Medford St. Suite 201, Somerville, MA 02143

Insider's spotlight

What’s the vibe like in the office?

Culture is extremely important at Formlabs and in the early days (when there were only 10 of us) everyone was naturally very close. We were a pirate crew of friends, out solving interesting and challenging problems. As Formlabs became larger, we knew we wanted to try and preserve the small-company culture that made our team like a family. With now over 200 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t difficult. Most of the things we work on have never existed before, which opens the doorway for individuals to contribute their own new ideas to the future of Formlabs.

Formlabs

What's the biggest problem your team is solving?

Formlabs is a rapidly growing company that is leading the desktop 3D printing industry and revolutionizing in-house manufacturing. Everything we’re doing and creating has never been done before. We are a work-in-progress organization and that makes it exciting to work here while providing lots of opportunities for growth.

Formlabs

Formlabs regularly attends meetups and we’ve just started hosting technical talks at our Boston HQ every Thursday. We also travel to technology trade shows all over the world and strive to stay in touch with young engineers through our involvement with programs such as BU Artemis and the Women in Technology Program at MIT, just to name a few.

Formlabs

In order to understand how Formlabs has revolutionized the 3D printing industry, you really have to go back to 2011 and survey the landscape. The 3D printing craze was in full swing and the market became flooded with low-cost FDM machines. These consumer-level printers were great for small projects and hobbyists. But there really weren’t any options available for small businesses, entrepreneurs and professionals who needed high resolution, low-cost manufacturing in-house. Formlabs was the first company to bring an SLA 3D printer to people’s desktops and allow them to prototype real-world products without shelling out tens of thousands of dollars. This was a massive game changer for medical researchers, jewelers, film makers and so many other professions who were suddenly able to produce things in-house that were never before possible due to cost and quality. Starting off as an MIT afterschool project, we’ve swelled over the past few years to a now 200+ person company. I think it’s safe to say that we struck a cord in the market!

Formlabs

One thing I really love about Formlabs is that everyone here is extremely active. We regularly have people organizing everything from whiskey tastings to ice climbing in some of the nearby mountain ranges. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of my favorite internal “clubs” and groups, we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons, karaoke nights, soup groups, hikes and so many other things. If there’s something you are interested in doing outside the office, there’s a pretty good chance you’ll find a bunch of people here willing to do it with you.

Formlabs

Perks of working here

401(K)
Beer on Tap
Casual Dress
Company Outings
Dental
Fitness Subsidy
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Pet Friendly
Recreational Clubs
Some Meals Provided
Stocked Kitchen
Unlimited PTO
Vision
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