B2B Content Marketer

| Needham

TripAdvisor’s Industry Marketing team seeks a strong B2B storyteller to join us as a B2B Content Marketer. In this role, you’ll create engaging materials that drive clients to achieve better results. You’ll also collaborate with a diverse Sales organization to develop content that helps the team meet and exceed objectives.

The ideal candidate will be a passionate Content Marketer who is skilled at communicating the “big picture” to customers. To succeed, she/he must also have: the ability to create show-stopping Powerpoint presentations; experience developing resources for a global audience; in-depth knowledge of CMS and webinar/video tools; and proficiency in creating content across a variety of communication channels including written articles, webinars, videos and more.

Responsibilities:

  • Create new written and visual content to support product, sales and customer service initiatives across the TripAdvisor B2B organization
  • Contribute to content marketing initiatives that drive traffic, engagement and leads in support of B2B acquisition and retention goals
  • Facilitate initial build and maintenance of pitch decks and other custom decks
  • Manage the end-to-end production of videos, on demand webinars, written articles, FAQs, etc.
  • Own the live webinar process including securing speakers, developing the presentation, coordinating invitations and managing distribution
  • Ensure TripAdvisor Insights platform and presentation library are up to date with latest product enhancements and stats
  • Utilize a data-driven approach: measure and analyze metrics to optimize development efforts
  • Assist Sr. Content Marketing Manager in development of new messaging strategies
  • Collaborate with teams across the B2B organization to identify and meet content needs
  • Stay up to date on latest Content Marketing best practices and bring new ideas to the table

 Requirements:

  • Bachelor’s degree in Writing, Journalism, Marketing, Public Relations, Communications or related field
  •  2-5 years’ experience in progressive B2B Content Marketing roles, preferably in fast-moving technology organization(s)
  • Must be a skilled storyteller who creates compelling content under tight deadlines
  • Experience creating a wide variety of materials including written articles & guides, presentations, videos, webinars (live and on demand), etc. from start-to-finish
  • Proficient at synthesizing complex technology and topics into content that is approachable, relevant and easily understood by a busy audience
  • Familiarity with Drupal or Wordpress CMS as well as the development/QA of new enhancements to the platform
  • Working knowledge of live and on demand webinar technology platforms

 Competencies:

  • You must have a passion for Content Marketing
  • Superior Powerpoint skills
  • A strong understanding of SEO fundamentals
  • Speak at least one foreign language (preferred) and/or have experience writing content that’s consistently translated into numerous languages
  • Excellent proofreading, content editing and grammatical skills
  • Must have sense of humor and be flexible, adaptable and open to change

PLEASE INCLUDE A LINK TO YOUR PORTFOLIO OR ATTACH SAMPLES OF YOUR WRITING AND PRESENTATION DECKS.

*LI-LR1

Read Full Job Description
Apply Now
loading ...
Emailed