Account Manager, Search Engine Marketing

| Cambridge

The responsibility of the Search Engine Marketing Account Manager is to onboard and teach new customers how to interact with their SEM product offering from CarGurus, establish weekly/monthly checkpoints with their customers to review performance, ensure they are getting the type of service they expected at sign-up, and emerge as a valuable, consultative resource for any/all questions associated with the platform. Additionally, a sales-forward attitude, a high level of professionalism, assertiveness, and persuasion are required to communicate well with our SEM customer base.

Responsibilities:  

  • General account management of assigned CarGurus SEM customers.
  • Analyzing a dealer’s performance and consulting on changes the dealer might want to consider to improve the traffic being generated by our SEM platform
  • Become a subject matter expert on all CarGurus products
  • Complete “on-boarding” of new SEM users to develop a relationship with the dealer’s digital marketing teams
  • Proactively consult with dealerships to solve issues and address challenges
  • Escalate issues to cross-functional departments (product management, operations) when necessary
  • Educate dealers on how to maximize the value of the CarGurus platform by leveraging tools, reports, and best practices
  • Strong analytical skills to solve complex, interdepartmental/inter-operational issues
  • Establish strong relationships with internal sales partners on the SEM and Dealer Relations teams to ensure a positive customer experience
  • Effectively upsell clients who could spend more than initial budgets to improve results

Qualifications:

  • 2+ years experience managing an SEM platform implementation for paying customers
  • Automotive industry experience is a plus
  • Experience with technology tools, specifically Salesforce, is a plus
  • Track record of successful account management and consultative relationship development
  • Strong sense of customer service with an ability to focus the customer on performance
  • Bachelor’s degree required
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Location

2 Canal Park 4th Floor , Cambridge, MA 02141
2 Canal Park 4th Floor , Cambridge, MA 02141

Perks of working here

401(K)
Commuter Benefits
Company Equity
Company Outings
Daily Meals Provided
Dental
Fitness Subsidy
Flex Work Hours
Happy Hours
Health Benefits
Generous Parental Leave
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