From the social networks that let us share our ideas to the search engines that bring information to our fingertips, advertising makes the tech world go round. If you’re looking to bring marketing and advertising into the modern age, these six adtech companies want to see your resume.
What they do: Localytics uses big data to target ads on mobile. By analyzing all the information surrounding a user, the firm is able to place highly personalized push notifications and in-app messages in front of desirable users.
Culture and perks: A diverse workforce helps Localytics attack problems from multiple angles and the company is always looking for someone bringing fresh ideas to the table. Other perks include intramural sports leagues, a dog-friendly office and a twice-a-year, two-day hackathon.
What they do: Video is big business and Wistia lets companies get deep insight on those videos with tracking tools, video analytics and hosting suites. Companies can brand their players, integrate them with other tools and even granularly control who can see a video.
Culture and perks: All employees contribute to a startup’s success, and Wistia is no different. Weekly show-and-tells offer insight into how work is done across the company and lifelong learning is encouraged to improve moral and skills. Company outings like monthly happy hours and an annual ski trip make things fun throughout the year.
What they do: Every startup has a story to tell, and Skyword helps companies tell those stories with a sustainable and scaleable approach. By connecting to an audience through refined content, brands stand to deepen relationships from the early stages of startup life through explosive growth into world-changing companies.
Culture and perks: Changing how companies think about marketing is a revolutionary idea, and Skyword is a company full of revolutionaries. Collaboration and transparency are highly valued, and new ideas are always welcome. An open office environment encourages bonding with team members and resources for education reflect an emphasis on continued learning.
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What they do: If you have a video and you’re looking for as many people as possible to see it, social networks are a great tool. But advertising across all of the major platforms can take a lot of work. Pixability helps you identify audiences across platforms for greater reach and performance.
Culture and perks: A weekly happy hour and in-office yoga builds a culture of team-spanning collaboration. Other perks include hackathons, unlimited vacation time and quarterly volunteering events.
What they do: Today’s marketing tools go way beyond video ads and SEO practices. HubSpot helps companies improve inbound marketing with integrations across platforms. In addition to reaching customers where they are, it also helps companies avoid messaging that many savvy consumers are turning against or just ignoring altogether.
Culture and perks: HubSpot has a fully integrated culture code to help them draw in the best and brightest. Employees are given autonomy and take ownership of their work. With a policy of “use good judgment,” employees are encouraged to experiment to improve a customer’s experience.
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